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Gedong gincu mango is one of the mango varieties that is excellent for local and foreign people because it has its own uniqueness when compared to other types of mango. The aims of this study were to analyze: 1) the characteristics of gedong gincu mango farming in Indramayu district, 2) the financial feasibility of gedong gincu mango farming, and 3) the sensitivity of gedong gincu mango farming to changes in production costs, selling prices, production quantities and land rent. Data collection was carried out by means of observation and interviews with 16 respondent farmers in October-November 2019. The results showed that the gedong gincu mango has great potential to continue to be developed. The initial investment cost required is Rp. 52,226,667, -/ha and for subsequent maintenance an average of Rp. 8,284,000 -/ha/month. At an interest rate of 8.75%, it shows that mango gedong gincu farming is feasible to be developed with an NPV value of Rp. 39,289.514, IRR 91.00% and B/C 1.43. Based on the sensitivity analysis, the most determining factors in income (profit/loss) for mango gedong gincu farmers in Indramayu district are a decrease in the selling price and the amount of production, and if there is an increase in production costs, selling prices and the amount of production at once.
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